Maslow's hierarchy of need is a theory in physcology proposed by Abraham Maslow. The theory can be represented in a pyramid with the largest and lowest levels of basic needs at the bottom and slowly working its way up to the more luxurious items. This can relate to Media products and on the pyramid Media will be at the top as a luxurious item, they are high up as people will only buy these products when they can afford them as it is not an essential of everyday living. As well as this the theory can be used in media products, for example advertising a brand of food is a low form of advertising so would be on the bottom of the pyramid where as when the products need more creative skills to help the product sell such as a magazine cover then it would be higher on the pyramid.
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